Climax of certainty

When building something new, our intuition, creativity, and passion act as the raw materials to bootstrap our new thing. We use what we already know about the problem to inform early product decisions. We iterate rapidly because we already have so much context on the problem we’re solving. Huzzah, quick feedback loops! This feels glorious. …

Short-term or Long-term

From short-term decisions like takeout for dinner to long-term decisions like funding an investment portfolio, we decide to spend value on the immediate or on the long-haul. Value might mean money, time, or will. Either way, it’s vital to choose intentionally. We’re either leveraging value right now or maximizing it for later. Short-term decisions alter our …

When it rains

When the dam breaks When the fat lady sings When you stub your toe on the bed frame When the cat keeps begging for food When rent is late When you clap back When the package doesn’t arrive on time When you get an STD When the tax refund is in the hole When the …

Tempt fate

Intentionally tempting fate is a radical choice that eliminates fate’s power over our lives.

Meniscus

I sit here on the cusp of something.The yearning for this eventuality grows so strong I can’t contain it.I want to bubble up and tell everyone about it.It’s so exciting it fixes everything and nothing all at once.It comes from within at a moment not predicted.Why now and not later?After it’s expelled, it’s nothing where …

Powering the engine

At WEDGE, we co-created countless visions, goals, and mission statements for clients based on research, workshops, and brand strategy. Generating these collaboratively with clients was a must because it gave our ideas a fighting chance of being adopted. Convincing clients to incorporate new strategies into their day-to-day was vital too because their buy-in led them …